The media is hungry for careers industry information their readers and viewers will want to consume. Feed them with this Pass-Along Materials package featuring five news releases. The package includes templates for the following news releases: 

• Hosting an Event 
• Published an Update to an Existing Book 
• Announce Survey Results 
• Launch a New Product (Membership) 
• Change of Ownership/Purchase of Business from Another Resume Writer 

You don’t have to choose between helping others with your career services business and making money from your business. Your goal is simple: to generate benefits for your target client and income for your business. That’s why you have a business, right? One way to accomplish this is through a “useful but incomplete” strategy. You provide free content that presents a paid product. The free content provides a real benefit to the reader by itself that is further explained or enhanced through the purchase of a paid product or service. In other words, you help people for free and help them even more for a fee. In this 33-page special report, you’ll learn how to create and distribute free content that leads your audience to purchase your paid products (reports, worksheets, templates, webinars, courses, memberships, etc.) 

The Using Free Content to Make Sales Special Report is available for purchase in our online store. 

It may seem strange that a client would ever ask you about how to decline a job offer, but there are many reasons (12 in this resource alone!) when declining a job offer might be the best course of action. This guide outlines 12 reasons a jobseeker might consider turning down a job offer — and provides a strategy for how to turn down a job offer gracefully. 

The When to Turn Down a Job Offer Pass-Along Materials Content is available in our online store. 

In this 10-page special report, you’ll learn how to improve your emotional intelligence, including: 

• How to make your relationships far more meaningful
• Useful tools to help you stay motivated, then motivate others 
• The 4 Basic and 8 Primary Emotions of your inner landscape 
• 5 Simple Stepping Stones to achieve higher emotional intelligence 
• How to manage your emotions so they don’t sabotage you 
• How to unlock the complex puzzle of human communication 
• Simple ways to fuel positivity, optimism, and hope 
  

Do you have clients asking you about stay interviews? This 4-page resource is an excellent guide to helping your clients understand the role of the stay interview (also known as a “retention interview.”  It includes the following sections: 

• Are All Employees Interviewed in the Stay Interview Process?
  
• When Are Stay Interviews Typically Conducted? 
  
• Will I Get Advance Notice of a Stay Interview? 
  
• Are Stay Interviews Part of the Performance Review Process? 
  
• How Are Stay Interviews Typically Conducted? 
  
• How Long is a Typical Stay Interview? 
  
• Where Are Stay Interviews Conducted? 
  
• How Honest Do I Need To Be in a Stay Interview? 
  
• What Kinds of Questions Will I Be Asked? 
  
• Can I Initiate a Stay Interview? 
  
• What Can I Expect Following a Stay Interview? 
  

In this 20-page report, authors Kristin S. Johnson and Ruthanne Fiore provide an overview of the various coaching certifications offered by nine certifying organizations. The report covers how to choose a certification to pursue and an analysis of the requirements as well as the costs of the certifications. 

The Are You Certifiable? Comparing Career Coaching Certifications Special Report is available in our online store. 

The Are You Certifiable? Comparing Career Coaching Certifications Special Report is included with a BeAResumeWriter.com Bronze Membership in the Member-Only Special Reports section. 

This checklist is a great lead generation content (for your blog, social media, or newsletter), or bonus add-on for current clients. It includes the 10 tools that jobseekers should prepare as they embark on a job search. This list could also serve as the foundation of a “Ten Tips” presentation (see Norine’s Closet). 

The Checklist: Getting Ready for a Job Search Pass-Along Materials Content is available in our online store. 

If reaching for new dreams feels frustrating, overwhelming, and sometimes impossible, this special report was made for you. It is filled with new perspectives, actionable tips, and revealing exercises to help you overcome your greatest internal hurdle, one step at a time. In this transformational report, you will learn… 

• The #1 way to ignore distractions and overcome your obstacles
  
• How to regulate and resist the impulses, temptations and weaknesses that knock you off track
• Three key principles that will help you break your bad habits
• A fresh perspective on how to use major life disruptions as fuel for your goal
• One easy way to become more self-reliant and achieve higher goals

Are you looking for a script you can give to clients to help guide them through common job-related situations? This fourth installment in the “How to Say It: Job Search Scripts” series covers three situations: a script to ask for a pay raise, a script for letting an employer know you’re quitting, and a script for responding to a disappointing performance review. 

The How to Say It: Job Search Scripts #4 Pass-Along Materials Content is available in our online store. 

This Pass-Along Materials content is extremely versatile. It  can be used as social media content (for Twitter or Facebook posts). Each  section has its own checklists and can be used as such, or as a blog post or  article.

Topics include:

• Jobseeker’s Guide to the Best Time to Schedule a Job  Interview
• Jobseeker’s Guide to Understanding Salary Transparency Laws
• How to Say It: Job Search Scripts #3
• 10 Things Your Resume Needs
• Career Reinvention: Making the Most of Your 50s and 60s
• Jobseeker’s Guide to Color on Resumes